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© 2026 Maxine Isaac
Selected Marketing Work

Five briefs. Five different
kinds of answer.

Each project started with a sharper problem than the one in the brief. The work is what came out after research, audience definition and a few rounds of cutting what didn't serve.

2024 — 2026 Brand · Social · Experiential · AI Singapore based · Multi-market
01 Union Jack Elevator Brand strategy · Social · Group of 4 Repositioning a legacy B2B lift company as a consumer safety educator. A three-month campaign blueprint built on an SGD 2,000 budget. 2025 02 Doki Doki Juice Content audit · Social strategy · Solo A cross-platform audit benchmarking three channels, with two new content pillars, three social tactics and three influencer shortlists. 2024 03 Nike — Step Into Strength Storytelling · AI-assisted · Solo A Gen Z mental-health concept built from five AI-generated frameworks, then narrowed against ethical and audience criteria. 2025 04 Starbucks — Bean There, Met You Experiential · Persona · Pair A Valentine's weekend at PLQ Plaza built around five sensory stations and a stamp rally, targeting a fourth-quarter sales reversal. 2026 05 Aikiforest Aikido Live client Brand & Marketing · Real client · Solo Ongoing brand and marketing for a Singapore aikido studio — the one real-client project in this portfolio, results-backed: a 10% increase in 2024 sign-ups, no added media spend. 2023–Present
Beyond These Five

More on request.

Full project decks and additional case studies — Singapore Maritime Week, RISIS, ProAge, Purely You, Gardens by the Bay, One Gallery, Hydro Warriors, Kit Kat — available on request.

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Open to work

Marketing that earns its attention.

Research-led strategy, social that ties to evidence, and websites built with the same care. Available for full-time marketing roles and freelance briefs.

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