Marketing Strategist · Web Designer · Newsletter Writer · Singapore
Design that holds attention.
I'm Maxine — a marketing strategist, web designer and newsletter writer. Brand work for jewellery, wellness and experiential clients, clean, fast websites for owner-led businesses, and editorial newsletters companies' readers actually open.
Five projects across brand strategy, social, experiential and AI-assisted storytelling — for legacy B2B, wellness, sportswear and F&B brands.
For recruiters & brand teams § 02Clean, fast, considered websites for small businesses. AI-assisted build, designer's eye, two-week turnarounds, fair pricing.
For owner-led businesses § 03Warm, done-for-you parent newsletters for kids' studios. I take it off your plate — writing, design, layout — so your community stays close while you focus on teaching.
For kids' studiosA three-month "Lift the Future" campaign turning a 30-year-old lift company into a safety educator. Built on primary research with 72 residents and homeowners — 78% unfamiliar with lift safety, 75% had been stuck in one.
Read case studyResearch-led strategy, social that ties to evidence, and websites built with the same care. Available for full-time marketing roles and freelance briefs.
The things filling the margins of my week right now. Updated whenever something changes.
Trained in marketing with hands-on experience in jewellery, wellness, sustainability and experiential design.
I write strategy that ties to evidence, build social work that ties to research, and design websites with the same care. Currently with Bloomfilm Design; open to full-time marketing roles and freelance briefs.
More about meOccasional dispatches — new projects, things I'm reading, the odd essay. No spam, no schedule.